Visibility

In the cinema the image we see on the screen has also passed through the stage of a written text, has then been "visualized" in the mind of the director, then physically reconstructed on the set, and finally fixed in the frames of the film itself. A film is therefore the outcome of a succession of phases, both material and otherwise, in the course of which the images acquire form. During this process, the "mental cinema" of the imagination has a function no less important than that of the actual creation of the sequences as they will be recorded y the camera and then put together on the moviola. This mental cinema is always at work in each one of us, and it always has been, even before the invention of the cinema. Nor does it ever stop projecting images before our mind's eye.

...What will be the future of the individual imagination in what is usually called the "civilization of the image"? Will the power of evoking images of things that are not there continue to develop in a human race increasingly inundated by a flood of prefabricated images? At one time the visual memory of an individual was limited to the heritage of his direct experiences and to a restricted repertory of image reflected in culture. The possibility of giving form to personal myths arose from the way in which the fragments of this memory came together in unexpected and evocative combinations. We are bombarded today by such a quantity of images that we can no longer distinguish direct experience from what we have seen for a few second on television. The memory is littered with bits and pieces of images, like a rubbish dump, and it is more and more unlikely that any one form among so many will succeed in standing out.

Italo Calvino
Six Memos for the Next Millennium: Visibility
1985